Photo credits: Techcrunch.com
From Snow White to Iron Man, Star Wars to the Monster’s Inc., there is something for everyone in Disney’s World. The small yet iconic Mickey Mouse has been taking over the well-established characters of the film industry for a while now. Not many of us know the end goal but let me walk you through Walt’s direction that brought back an old trick: Disney+
Prior to his great success—Walt Disney was interested in TV due to its ability to increase the visual appeal of Disney products, and this was the most-influential post-war decision in the American culture, that encompassed the consumer through “total merchandising”. Later, Disney signed an agreement with ABC. The Disneyland tv show elaborated to the economic transformation of the company. In the time span of a year, Disney attracted half of ABC’s ad bills, and ABC had to operate at loss. Disney’s contract with ABC was an opportunity to capitalize on the studio’s library of films.
Disney’s textuality outset was indifferent from the traditional approach it fragmented, propelled and guided the viewer away from the TV episodes, but guided them to a more persuasive text that encouraged further consumption.
Flash forward to 2019— Disney officially owns the following studios (entirely or more than %49 ownership) ESPN, Touchstone Pictures, Marvel, Lucasfilm, A&E, The History Channel, Lifetime. The studio ownerships, film productions, and finally… the transformed TV era plans come back with the birth of online streaming. Disney+ is ready to dominate your screens.
Disney + is set to launch on November 12, 2019. The cost will be $6.99 a month, or $69.99 for a whole year. Can’t we all expect chaos in the Netflix office already? With their monthly price at a double rate, there will be competitive changes to be made. Or not? We shall see. Other streaming services owned by Disney, Hulu and ESPN Plus – will run on the same platform, will likely require separate subscriptions.
What shows are on the agenda? (Hat tip to CNN Business).
Live Action Series
High School Musical: The Musical: The Series (available at launch)
The Mandalorian (available at launch)
Diary of a Female President (launching in year one)
The Falcon and the Winter Soldier (launching in year one)
Loki (launching in year two)
Untitled Cassian Andor Series (launching in year two)
WandaVision (launching in year two)
Animated Series & Shorts
Forky Asks a Question (available at launch)
SparkShorts (available at launch)
Lamp Life (launching in year one)
Monsters at Work (launching in year one)
Star Wars: The Clone Wars (launching in year one)
Marvel’s What If…? (launching in year one)
A Bonus: The Simpsons announced their partnership with Disney+ by saluting their corporate overlords just yesterday.
New deals, new franchises, new streaming outlet… where does it all lead?
Luckily, the end goal remains the same. Walt Disney Corporations is not taking over the world (yet). But they continue to build on the plan to make the theme parks more profitable through TV… ehem, I mean streaming services!
Disney recently made $2 billion investment to its theme parks. The Secret Life of Pets is getting a theme park ride at Universal Hollywood (expected 2020), “Star Wars Galaxy’s Edge” theme park is set to open in 2019, “Guardians of the Galaxy Blast In” comes in 2021.
Disney Corporate must be expecting new profits through its streaming service that will continuously drive fans to the theme parks. It worked in the ’50s, why not now? After all, don’t we all want to live a little magic?
Works Cited/Further Reading
Disneyland (1993) by Christopher Anderson